Use case
Business and expertise books
A clear, structured book built from what you already know and say every week.
A clear, structured book from what you already know. Best results come from giving your own framework, your own vocabulary and two or three real examples you are happy to publish. Every chapter can carry the same shape — idea, evidence, example, action — so readers can use the book rather than merely finish it.
Who it is for
Consultants, founders, coaches and specialists
Typical length
20,000 – 50,000 words
What to include in your brief
- The reader's job and the problem they arrived with
- The one thing they can do differently by the last page
- Your framework, in your own words
- Two or three real examples you may publish
- Terms you always use, and terms you never use
Example brief
A practical book for operations managers in mid-sized manufacturers who keep missing delivery dates. Teach my five-step Flow Audit. Direct, no jargon, twelve chapters, each ending with a one-page exercise.
Try this briefA shape that usually works
- 01The problem, stated as the reader experiences it
- 02Why the usual fixes fail
- 03The framework, introduced whole
- 04One chapter per step, with an example
- 05Putting it together on a real timeline
- 06What good looks like in ninety days
Mistakes worth avoiding
- Describing the subject instead of the reader — the brief should name the reader first
- Skipping examples, which leaves the chapters abstract
Tip: Say who the reader is and what they should be able to do by the end.