Use case

Course and training material

Workbooks, handbooks and onboarding guides with the same structure in every chapter.

Workbooks, handbooks and onboarding guides with consistent structure across every chapter. Say what each section should teach and the writing will follow the shape. Ask for objectives, worked examples, exercises and summaries and every chapter will carry them in the same order.

Who it is for

Trainers, HR teams, course creators and educators

Typical length

10,000 – 40,000 words

What to include in your brief

  • Who is being trained and what they already know
  • The skills they must be able to demonstrate
  • The repeating chapter structure you want
  • House terms, tools and systems to reference
  • Assessment style — exercises, quizzes or checklists

Example brief

A two-week onboarding handbook for new café supervisors. Each chapter: objectives, how it works here, a worked example, three practice tasks, a checklist. Friendly but precise, ten chapters.

Try this brief

A shape that usually works

  1. 01Objectives for the chapter
  2. 02The concept explained plainly
  3. 03A worked example from the workplace
  4. 04Practice tasks
  5. 05Checklist and common mistakes

Mistakes worth avoiding

  • Leaving the chapter structure unstated, which produces prose instead of training
  • Assuming prior knowledge the trainee does not have

Tip: Ask for exercises or summaries at the end of each chapter in your requirements.

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